Co-creation Event 2010: 29th September

On 29th September, the second edition of the Co-Creation Event will be held at the High Tech Campus in Eindhoven!

Beyond the hype…taking the next steps in co-creation: the concept of co-creation proved to be more than just another hype; it has become a way for organizations to innovate in a sustainable way, together with your clients, partners and consumers.

During this one day event, you will learn everything about co-creation through keynote speakers in the field of co-creation, by participating in interactive workshops and by sharing experiences with others. This will empower you to take the next steps in co-creation!

The varied programme offers something for everyone: best practices, exploration of the concept of co-creation, trends in the field and tips & tricks on how to implement co-creation.

The Co-Creation Event is an initiative of the recently founded Co-Creation Association. The Co-Creation Association aims to further develop and enrich the knowledge on co-creation, in order to boost the development and professionalization of the discipline, both in business as in scientific research.

Impression of the Co-Creation Event 2009

What is Co-Creation?

Co-Creation is a form of market or business strategy to involve a third party to (a part of) the innovation process of a product or service. This third party can be your clients, experts, consumers, end-users, or any other stakeholder that is of importance to you.

The aim is to create value together, by improving products or services or by generating new ideas and insights. Co-creation can be characterized for its open nature and has a strong link with the open innovation philosophy.

More and more companies see the value of Co-Creation:  Starbucks, Libelle & Senseo and Lays are only a few of the many examples of Co-Creation initiatives currently in the market.

Why attend the Co-Creation Event?

Whether you are exploring if co-creation is of interest for your organization, or if you have already started with co-creation; the Co-Creation Event 2010 offers you a varied programme, it will guide you through the process of co-creation from start to end; From exploring co-creation, implementation challenges, value of co-creation for your organization to tips and tricks that will help you to actually start and implement co-creation.