Co-creation Event 2010
Keynotes by Nick Coates (Promise) and René Jansen (Winkwaves)
1) Past, Present and Future, where next for co-creation? by Nick Coates, Research Director at Promise
Co-creation as a discipline stands at a crossroads. The birth of co-creation - symbolized in the mushrooming of publications, conferences, agencies, and now the Co-Creation Association - is also somehow the end of its coming together. This talk will look at some of the origins of co-creation, the current landscape and some thoughts on future directions and future challenges… more info here
2) Stand out from (the wisdom of) the crowd! by René Jansen, founder of Winkwaves
René is a passionate speaker about the developments in the field of social networking, knowledge sharing and enterprise 2.0. With full dedication he speaks about the new way of working, organizing and serving customers. René is often invited as guest speaker at conferences and as inspirator at management sessions… More info here
Workshops by:
About the Event
On 29th September, the second edition of the Co-Creation Event will be held at the High Tech Campus inEindhoven!
Beyond the hype…taking the next steps in co-creation:
The concept of co-creation proved to be more than just another hype; it has become a way for organizations to innovate in a sustainable way, together with your clients, partners and consumers.
During this one day event, you will learn everything about co-creation through keynote speakers in the field of co-creation, by participating in interactive workshops and by sharing experiences with others. This will empower you to take the next steps in co-creation!
The varied programme offers something for everyone: best practices, exploration of the concept of co-creation, trends in the field and tips & tricks on how to implement co-creation.
The Co-Creation Event is an initiative of the recently founded Co-Creation Association. The Co-Creation Association aims to further develop and enrich the knowledge on co-creation, in order to boost the development and professionalization of the discipline, both in business as in scientific research.
Impression of the Co-Creation Event 2009
What is Co-Creation?
Co-Creation is a form of market or business strategy to involve a third party to (a part of) the innovation process of a product or service. This third party can be your clients, experts, consumers, end-users, or any other stakeholder that is of importance to you.
The aim is to create value together, by improving products or services or by generating new ideas and insights. Co-creation can be characterized for its open nature and has a strong link with the open innovation philosophy.
More and more companies see the value of Co-Creation: Starbucks, Libelle & Senseo and Lays are only a few of the many examples of Co-Creation initiatives currently in the market.
Why attend the Co-Creation Event?
Whether you are exploring if co-creation is of interest for your organization, or if you have already started with co-creation; the Co-Creation Event 2010 offers you a varied programme, it will guide you through the process of co-creation from start to end; From exploring co-creation, implementation challenges, value of co-creation for your organization to tips and tricks that will help you to actually start and implement co-creation.
Co-Creation Event 2010
